Business Bled Strategic Forum 2017

5 September 2017

Organised in cooperation with the Ministry of Public Administration, the American Chamber of Commerce in Slovenia (AmCham Slovenia), and the German-Slovene Chamber of Commerce and Industry (AHK Slowenien), the 2017 Business BSF will focus on the role of innovations.

The world is changing rapidly. It no longer suffices to understand these changes solely on the basis of past experience and to adapt to a new reality with traditional approaches. We need to create and implement new business, economic and social concepts and new approaches in order to successfully address the challenges of our new reality. The future is not something that will happen tomorrow; it is happening today. So innovation may also be understood as an act of adapting to an already changed reality. To successfully adapt, transform, and reap benefits, the business sector first needs to be aware of global developments. What are the key disruptors, and who will be the winners in the transformational race?

AmCham business breakfast

How can the gap between reality (awareness) and the near future (new reality) be bridged?

The business breakfast will discuss this gap and future challenges. In the second part, breakfast will continue with a presentation of the Red Monkey theory and a discussion on bridging this gap.

The role of innovation in a new reality

The innovation movement is growing and acquiring a global dimension, and the new reality demands a genuine effort to achieve sustainability. What role does innovation play in the new reality and how does it manifest itself? How and to what extent are organisations embracing innovation, and what is the impact of innovation in the light of competitiveness? What are the benefits of innovation? What are the catalysts for shifting the mind-set from focusing solely on stability/certainty to emphasising experimentation as a constant learning process and recognising the importance of the failure culture?

Innovative innovations – Social innovations

In themselves, the most visible and successful technological innovations are not enough to drive change, but can, however, act as a trigger. Transformation in its broadest and real sense entails changing both the mind-set and culture in a particular organisation or society as a whole. For this, social innovations are needed.

What new social innovations have new benefits and have the most effect? How can we establish and nurture partnerships between various fields, organisations, and countries? How can we build trust as a basic precondition for successful social innovations and forward-looking optimism? Do we have the ability and courage to step out of our comfort zone and deliver better and more?

Innovative Europe – Opportunities for a new breakthrough

The rapid ongoing digitalisation and technological transformation of the economy and society holds many promises, but also brings disruptions, transforms our societies and the way we live and work, and opens new issues on regulation.

What opportunities arise for Europe in the context of a single digital market and innovation? What are the main obstacles to, and/or catalysts for, a new breakthrough in the field? How does the business sector perceive these opportunities for Europe as a whole? How can we speed up the process of transformation, and what is the role of smaller countries in it?

Tourism panel – Collaborative economy: opportunity or threat?

The fourth industrial revolution and digitalisation will force us to reprogram our ways of operating. Consumer behaviour is already heavily dependent on access to online networks and data, which is pushing the tourism industry to operate in the context of a new reality. Global supply and demand are more interrelated than at any other point in human history, while modern technological platforms connecting supply and demand are already assuming the roles of accommodation providers, tour operators, taxi drivers, tour guides, and restaurants.

The needs, wishes, and motivations of consumers, which are at the centre of attention from the perspective of designing and marketing tourist products, have changed considerably, and are no longer satisfied with conventional tourist offers.

This year’s tourism panel will discuss the opportunities and threats of collaborative economy, and, in cooperation with experts in the field and partners from the tourism industry, try to find answers to the question of what are the fair rules of the game for all stakeholders in tourism in the existing system and how to establish effective cooperation in the process of reviewing solutions and adaptations at the national level.